Apple is launching a search engine called ‘Spotlight,’ at a pace of 3% a quarter if you have an iPhone or Mac you’ve been using it for a while!
Google has gone from unstoppable to about to be stopped, in the minds of the smartest folks in the industry. Search ads are Google’s cash cow; unfortunately, for them, it seems that Google is not advancing the platform (outside of slamming massive amounts of paid inclusion).
Paid Inclusion is basically the ads that consumers think are content, but are really ads….While Google is grinding users down with 90% of search results generating ad links (10 of 11), Apple is building a search engine in plain sight called Spotlight.
Source: Apple is launching search engine to destroy Google and you’re already using it | Calacanis.com