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Apple is launching search engine to destroy Google and you’re already using it | Calacanis.com

June 11, 2015

Apple is launching a search engine called ‘Spotlight,’ at a pace of 3% a quarter if you have an iPhone or Mac you’ve been using it for a while!

Google has gone from unstoppable to about to be stopped, in the minds of the smartest folks in the industry. Search ads are Google’s cash cow; unfortunately, for them, it seems that Google is not advancing the platform (outside of slamming massive amounts of paid inclusion).

Paid Inclusion is basically the ads that consumers think are content, but are really ads….While Google is grinding users down with 90% of search results generating ad links (10 of 11), Apple is building a search engine in plain sight called Spotlight.

Source: Apple is launching search engine to destroy Google and you’re already using it | Calacanis.com

June 11, 2015 Filed Under: Technology Tagged With: Internet

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